The analysis of models of diffusion of innovations in the market of telecommunication services

Penetration of services is the main indicator of mobile technologies diff usion which is measured by the quantity of subscribers divided by the potential quantity of consumers. This article provides a brief theoretical review and description of curves that showed superior fitness: Logistic, Gompertz, Mixed Informational Source model, Bass model, Multi-generation and Multi-product diff usion models, and the one that combines the concepts of technical substitution and market competition.