Problems of use of the network the internet for maintenance of competitiveness of the companies

Possibilities of use of the data about attendance of a site of the company and behaviour of its visitors for monitoring of competitiveness of the company are considered. The model of behaviour of the users, considering the basic possible reactions of Internet users to company advertising, quality of its goods and services, the size of target audience, influence of virus marketing, formation of steady consumer opinions on the goods and services of the company and a number of other parametres is offered.