The article provides a comprehensive analysis of the evolution of strategic paradigms, covering traditional approaches and modern methods of strategic management. The author systematizes key changes in the logic and practice of strategy formation, highlighting three central areas of transformation: the transition from static strategies to process management, the strengthening of the role of corporate values as the core of strategic thinking, as well as the need to integrate business and IT strategies at the architectural level of the organization. Particular attention is paid to the architectural approach, which considers an organization as a system of interrelated components – goals, structures, processes, and digital technologies – requiring coordinated development and management. The paper also analyzes examples of leading Russian and international companies such as Skyeng, SBER, Spotify and Amazon, demonstrating successful adaptation to the new challenges of the digital age. The results obtained form the methodological basis for the development of new conceptual and practical models of strategic management that meet the modern requirements of the digital economy and allow organizations to effectively adapt and develop in conditions of high turbulence and technological uncertainty.