π-Economy π-Economy 2782-6015 6 Strategies business communications in tourism and their effectiveness evaluation Стратегии формирования бизнес-коммуникаций в сфере туризма и оценка их эффективности Klementiev Boris bklement4@gmail.com 10 04 2014 2 192 57 62

The article deals with the problem of rational choice of strategies of business communications in tourism. It contains the techniques of effectiveness and risks evaluation, as well as evaluation of the effectiveness and risks of plans to implement these strategies.

 BUSINESS COMMUNICATIONS TOURISM EFFICIENCY RISKS TOURIST AGENCY.