π-Economy π-Economy 2782-6015 13 Management development company based on the concept  of marketing potential Управление развитием компании на базе концепции маркетингового потенциала Afonichkin Alexander Kolesnik Ekaterina katemord@mail.ru 10 08 2012 4 151 91 95

The paper updated the concept of marketing potential, founded its components, defines the role of marketing resources and market opportunities. The methods evaluation the marketing potential that allows, in our opinion, more reasonable to evaluate the possibility of marketing activities.

 MARKETING POTENTIAL POTENTIAL STRUCTURE MARKETING FACTORS OF DEVELOPMENT VECTOR  OF DEVELOPMENT OF POTENTIAL TECHNIQUE OFAN ASSESSMENT OF MARKETING POTENTIAL