π-Economy π-Economy 2782-6015 46 Classification of the quality monitoring of efficiency of mutual relations in the demand chain Классификация методов контроля эффективности  взаимоотношений в цепочке спроса Rudenko Marina m.ru.ko@mail.ru, rudenko@econ.psu.ru 10 02 2012 1 139 257 262

This article describes the basic techniques for monitoring the effectiveness of demand-chain relationships disclosed their strengths and weaknesses. Given the benefits of cost-benefit analysis of the relationship marketing.

 CONTROL RELATIONSHIP LIFECYCLE METHODS MODELS QUALITY SERVICES