π-Economy π-Economy 2782-6015 45 Methods of management by innovative marketing of manufacturing enterprise Методы управления инновационным маркетингом производственного предприятия Makurina Julia mak-july@yandex.ru 10 02 2012 1 139 251 256

In article the concept of management by innovative marketing is considered. The model of management by innovative marketing is offered. Are investigated classical, marketing and heuristic methods of management by innovative marketing.

 innovative marketing management by innovative marketing methods of management by innovative marketing the marketing mix the heuristic methods