π-Economy π-Economy 2782-6015 40 A&posteriori consumer segmentation using cluster analysis Апостериорное сегментирование потребителей с помощью кластерного анализа Pavlov Nikolay Pavlov-pik@yandex.ru 10 02 2011 1 114 217 221

The segmentation is carried out on the basis of satisfaction level of existing product modifications. It is defined via respondent questioning. The formula is suggested that helps to find the most perspective group as the basis of new segment.

 MARKETING PRODUCT CLUSTERIZATION SEGMENTATION SATISFACTION