π-Economy π-Economy 2782-6015 49 Implementing marketing concept in international education Реализация концепции маркетинга в международном образовании Ababkova Marianna ma-rianna@yandex.ru 10 10 2010 5 107 249 254

The article addresses some of the issues of effective international marketing and its role in raising the competitiveness of Russian universities. General tendencies of marketing development in international education are studied.

 EVOLUTION OF THE INTERNATIONAL MARKETING EDUCATIONAL EXPORT INTERNATIONAL EDUCATIONAL MARKET MARKET TARGETING MARKETING ENVIRONMENT MARKET STRATEGY OF THE EDUCATIONAL INSTITUTION