π-Economy π-Economy 2782-6015 36 Analysis of approaches to the assessment capitalization brand Анализ подходов к оценке капитализации бренда Fominih Valentina management@finec.ru 10 06 2010 3 99 189 192

There are theoretical and practical aspects of methods brand capital rating and capitalization forms in this article are given. Author has devised method of brand capitalization for the reason of capitalization forms.

 BRAND BRAND CAPITAL CAPITALIZATION FORMS BRAND CAPITALIZATION METHODS