π-Economy π-Economy 2782-6015 34 The peculiarities of brending in the software market Особенности брендинг-политики на рынке программного обеспечения Galstyan Armen Shiyanova A.A. 10 12 2009 6 90 1 177 181

This article contains the main reasons which explain the necesity of the brand formation, the clasification of a brand displays; the main aims of the software brand building, the peculiarities and laws of software product creation which alow to support a brand at the upper stage.

 The software brand The brand stratrgy The brand cost The brand life cycle