π-Economy π-Economy 2782-6015 31 Economic-mathematical pattern of the effectiveness of enterprise advertising activity assessment in the circumstances of investment risk Экономико-математическая модель оценки эффективности рекламной деятельности предприятия в условиях инвестиционного риска Konstantinov Ivan Bogomolova Irina 10 12 2009 6 90 2 170 176

It is developed the economic-mathematical pattern of the effectiveness of company advertising activity assessment, allowing to determine the zone of reasonable investment risk and to prevent possible financial losses and heighten efficiency of the advertising campaign from psychological and economical standpoints.

 ADVERTISING MANAGEMENT OF INVESTMENTS IN TO ADVERTISING EFFICIENCY OF INVESTMENTS IN ADVERTISING THE ASSESSMENT OF EFFECTIVENESS OF ADVERTISING