π-Economy π-Economy 2782-6015 3 Formation and use of motivational mechanisms within the limits of state social policy Формирование и использование мотивационных механизмов в рамках социальной политики государства Shamlikashvili Victoria 10 04 2008 2 54 19 27

Problems of theoretical representation and a substantiation of practical use of motivational mechanisms of consumer behaviour for the decision of actual problems of social and economic development of Russia are considered. The basic directions of formation of model of «the social sample» for modernisation of a style of life of the population are considered.